There are a few things that make an excellent medical dispensary. First, it should have a variety of products to choose from. This way, patients can find the right product for their needs.
Second, the dispensary should be clean and organized. This ensures that patients can find what they need quickly and easily. Finally, the staff should be knowledgeable and helpful. They should be able to answer any questions that patients may have about their products.
What makes a good medical dispensary?
Purple Noodle got some advice for those seeking weed in Denver:
Find a dispensary with a parking lot that isn’t shared by other businesses.
Ensure there’s security on site and that it’s open when you’re stopping by to make your purchase.
Look at the staff behind the counter. Do they look comfortable being there?
These are just a few tips that Ed Higgins, the owner of Purple Noodle Marketing, shares with first-time dispensary customers who consult with him and his company for advice. He says some factors separate the excellent dispensaries from the bad.
I’ve met with Higgins on a Sunday afternoon in Denver, Colorado, working at his client’s dispensary in Lakewood. While I chat with him, two men are helping themselves to sample bags of Cannabis through a glass wall that separates customers from employees. They’re trying out the Summer White, a “light and piney” strain of marijuana.
Higgins says he’s happy working with this client for the last two years.
The dispensary carries about 15 different strains, ranging from $20 to $60 per eighth ounce. It’ll eventually carry up to 70 strains. An artist, creator, and writer, Higgins believes some strains were destined to be created. But, of course, some aren’t as perfect as others.
Higgins talks deliberately. He is excited about the prospects for Denver’s medical Denver dispensaries–the changing American legal landscape, 28 states of legalization of recreational marijuana, the rising demand for weed across the nation: all topics that he can’t get enough of.
Higgins opened Purple Noodle Marketing in September 2019 after years on the road working on social and political marketing. For the first two years, he did everything: Web Design, Search Engine Optimization, Podcasting, etc. After starting as a freelancer on odesk and freelancer, he worked his way up.
Higgins describes his dispensary clients’ businesses as “wellness centers,” focusing on providing alternative medicine to customers.
He believes in starting everything from “seed to shelf,” stressing the importance of organic and local produce and seeds for customers who use Cannabis instead of pharmaceuticals. He says he even has homegrown vegetables at home, like kale and tomatoes, as added incentives for hard days’ work.
But when it comes to Cannabis, Higgins is a little more militant. He says he doesn’t abide by the “farm to table” model for his marijuana, which makes sense. Weed isn’t a vegetable or an apple: it’s illegal at the federal level, and Sullivan is looking to make a profit.
Like many of the dispensary owners in Denver, Higgins clients started as a medical marijuana caregiver, someone who grew weed for other people’s medical needs out of compassion–these were patients they’d met throughout the industry. He says that he had had enough one day and gave up the telecommunications and retail industry life, deciding to start his own business. So what advice would he give to someone looking to break into the dispensary marketing scene?
“Get in here and go big or go home,” Sullivan says. “Don’t try to be the best in Denver. Try to be the best in Colorado. In Massachusetts. In Canada.”
At this point, Denver sits at the top of the heap when it comes to per-capita dispensary businesses in Colorado. Denver County has more than five hundred operating dispensaries.
“That’s where many people are going wrong,” Sullivan says. “They say, ‘Oh, we want to be a neighborhood shop.’ But you can’t stay in business with that attitude.”
Higgins’s advice is evident throughout the industry. Denver may have seen an explosion of dispensary businesses over the past year. However, it’s still nothing compared to Oklahoma or even New York and Washington–which has one dispensary for every 35,000 people. Higgins is not the only Cannabis Marketer to have given up their safe career and decided to take on a whole new venture in the form of Cannabis Dispensary Marketing.
Yet despite this need for profitability–a necessity that many folks involved with medical marijuana dispensaries are facing these days–Higgins still views the industry uniquely positively.
“I think dispensaries have been a blessing to the United States economy and our Mental Health,” he says, recounting stories of people with serious illnesses who can now purchase the pot they need without having to drive across the state for it. “A 10 years ago, there were four or five states that were legal for medical. Now we have 28 states or more opening up to medical Cannabis. I think it’s awesome.”